Colors

The Cleveland Clinic Color Palette

Our primary color palette consists of Cleveland Clinic White, Green, Blue and Black. These are the defining colors of the Cleveland Clinic brand. Our primary colors must dominate any Cleveland Clinic communication to employees or patients/consumers.

Secondary colors can be used along with the primary palette as accent or “spice” colors. They should never visually dominate a communication but should be used for variety and emphasis.

Supporting colors are organized by “mood palettes”: brights and neutrals. Use mood palettes in a supporting role, to communicate audience-specific attributes.

The Pantone and CMYK values can be used when printing on both coated and uncoated paper. Although color variations will occur, try to match the colors as closely as possible.

Primary Colors

As shown below, our primary color palette includes all colors used in the Cleveland Clinic logo. These colors also can be used for backgrounds, text and other design elements.

White

Cleveland Clinic Blue
Pantone 3005
CMYK
100/34/0/2
RGB
0/120/191
HEX
0078bf
Cleveland Clinic Green
Pantone 348
CMYK
100/0/85/24
RGB
0/132/61
HEX
00843d
Cleveland Clinic Black
Pantone Black 7
CMYK
0/0/15/82
RGB
75/75/69
HEX
4b4b45
Secondary Colors

Secondary colors should never dominate a communication. Avoid overusing these colors to preserve their impact and meaning.

The colors of the secondary palette were selected to complement the primary colors and to add design flexibility. Some common uses include messaging and data in charts and graphs.

Pantone 151
CMYK
0/48/95/0
RGB
240/129/34
HEX
f08122
Pantone 260
CMYK
52/100/0/26
RGB
92/33/97
HEX
5c2161
Pantone 220
CMYK
0/100/13/17
RGB
166/31/86
HEX
a61f56
Pantone 7406
CMYK
0/18/100/0
RGB
247/198/18
HEX
f7c612
Supporting Colors

The supporting color palettes include bright and neutral colors. Softer and more subtle, these colors symbolize many brand personality attributes and can be effective in specific communications.

For example, colors from the brights palette work perfectly as color fields in Children’s Hospital brochures. Rich, deep charcoal gray from the neutrals palette can be used to suggest status and sophistication.

Brights

Pantone 665
CMYK
20/17/0/2
RGB
189/187/212
HEX
bdbbd4
Pantone 393
CMYK
3/0/55/0
RGB
253/240/97
HEX
fdf061
Pantone 380
CMYK
13/0/72/0
RGB
213/224/72
HEX
d5e048
Pantone 305
CMYK
51/0/9/0
RGB
121/208/230
HEX
79d0e6
Pantone 204
CMYK
0/58/3/0
RGB
238/147/174
HEX
ee93ae
Pantone 032
CMYK
0/90/86/0
RGB
239/65/61
HEX
ef413d

Neutrals

Pantone 5807
CMYK
2/0/14/3
RGB
222/218/183
HEX
dedab7
Pantone 705
CMYK
0/9/6/0
RGB
252/220/218
HEX
fcdcda
Pantone 5175
CMYK
5/10/3/0
RGB
226/212/217
HEX
e2d4d9
Pantone 351
CMYK
17/0/16/0
RGB
204/228/203
HEX
cce4cb
Pantone 7513
CMYK
0/18/28/3
RGB
253/209/176
HEX
fdd1b0
Pantone 649
CMYK
10/4/0/1
RGB
211/222/232
HEX
d3dee8
Pantone CG 4
CMYK
0/0/0/24
RGB
198/200/200
HEX
c6c8c8
Pantone CG 9
CMYK
0/1/0/51
RGB
123/125/131
HEX
7b7d83
Pantone 7546
CMYK
33/4/0/72
RGB
56/77/95
HEX
384d5f
Pantone 497
CMYK
0/70/100/78
RGB
81/54/45
HEX
51362d
Pantone 7533
CMYK
0/22/85/85
RGB
71/63/41
HEX
473f29