Our Brand

How we represent Cleveland Clinic in its truest form

Our brand is so much more than a logo or a tagline. It’s an entire collection of elements that represent everything about who we are and how we want people to see us. It’s a cohesive system that’s made up of many pieces and parts—and no matter how we express it, all of those parts must work together to support the message that Cleveland Clinic is clean, modern, capable, bright,
caring, and always focused on the patient.

See our Brand Guidelines

Fonts

Making our point as clear as possible.

The primary Cleveland Clinic font, News Gothic, is a sans-serif
typeface that’s easy to read when used in headlines or body
copy. Our system for using News Gothic is simple: the smaller the
type size, the heavier the weight.

Our secondary font is Arnhem, a distinctive serif typeface. When
used in body copy, it provides a well-rounded complement to
News Gothic.

Learn more about our fonts.

 Fonts

 

Color Palette

Primary Palette
White
Cleveland Clinic Blue
Pantone 3005
CMYK
100/34/0/2
RGB
0/120/191
HEX
0078bf
Cleveland Clinic Green
Pantone 348
CMYK
100/0/85/24
RGB
0/132/61
HEX
00843d
Cleveland Clinic Black
Pantone Black 7
CMYK
0/0/15/82
RGB
75/75/69
HEX
4b4b45
Secondary Palette
Pantone 151
CMYK
0/48/95/0
RGB
240/129/34
HEX
f08122
Pantone 260
CMYK
52/100/0/26
RGB
92/33/97
HEX
5c2161
Pantone 220
CMYK
0/100/13/17
RGB
166/31/86
HEX
a61f56
Pantone 7406
CMYK
0/18/100/0
RGB
247/198/18
HEX
f7c612
Supporting Palette Brights
Pantone 665
CMYK
20/17/0/2
RGB
189/187/212
HEX
bdbbd4
Pantone 393
CMYK
3/0/55/0
RGB
253/240/97
HEX
fdf061
Pantone 380
CMYK
13/0/72/0
RGB
213/224/72
HEX
d5e048
Pantone 305
CMYK
51/0/9/0
RGB
121/208/230
HEX
79d0e6
Pantone 204
CMYK
0/58/3/0
RGB
238/147/174
HEX
ee93ae
Pantone 032
CMYK
0/90/86/0
RGB
239/65/61
HEX
ef413d
Supporting Palette Neutrals
Pantone 5807
CMYK
2/0/14/3
RGB
222/218/183
HEX
dedab7
Pantone 705
CMYK
0/9/6/0
RGB
252/220/218
HEX
fcdcda
Pantone 5175
CMYK
5/10/3/0
RGB
226/212/217
HEX
e2d4d9
Pantone 351
CMYK
17/0/16/0
RGB
204/228/203
HEX
cce4cb
Pantone 7513
CMYK
0/18/28/3
RGB
253/209/176
HEX
fdd1b0
Pantone 649
CMYK
10/4/0/1
RGB
211/222/232
HEX
d3dee8
Pantone CG 4
CMYK
0/0/0/24
RGB
198/200/200
HEX
c6c8c8
Pantone CG 9
CMYK
0/1/0/51
RGB
123/125/131
HEX
7b7d83
Pantone 7546
CMYK
33/4/0/72
RGB
56/77/95
HEX
384d5f
Pantone 497
CMYK
0/70/100/78
RGB
81/54/45
HEX
51362d
Pantone 7533
CMYK
0/22/85/85
RGB
71/63/41
HEX
473f29

A simple way to brighten up our brand.

Our primary color palette—Cleveland Clinic White, Green, Blue, and Black—helps create a consistent visual image throughout our communication. These colors should dominate any materials you create, while colors from the secondary and supporting palettes can be used to add accents and audience-specific elements.

Use the colors shown here as a guide to balancing color in communications. The bigger the block of the color, the greater prominence it should have in our designs.

Learn more about our colors.

Photos


Photos showing patients, doctors, and healthcare professionals most directly communicates the care, commitment and expertise embodied by Cleveland Clinic. Creatively cropping these images also communicates a larger story through smaller details.

Learn more about our photos

 

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