Design Guidelines

These guidelines represent the foundation of the Cleveland Clinic brand identity system. They are intended to provide you with the basic tools—and rules—to begin using the identity properly. It’s important that you bear in mind the fundamental thinking behind our identity.

	Choosing a Logo The way our brand is to be thought of, seen, felt and experienced.
	Using Our Logos Correct use of the Cleveland Clinic icon and name.
	Colors The primary, secondary and supporting color palettes of Cleveland Clinic.
	Fonts The primary and secondary font choices of Cleveland Clinic.
	Photos Visual imagery—specifically photography—that effectively conveys and supports the Cleveland Clinic brand promise.
	Infographics The use of visual images and symbols to represent things, concepts or ideas.
	Graphic Elements Graphic elements, charts and maps.
	Page Layouts Layout specifications and examples of many common Cleveland Clinic brand communications.
	File Formats Details and usage of various file formats.