Design Guidelines
These guidelines represent the foundation of the Cleveland Clinic brand identity system. They are intended to provide you with the basic tools—and rules—to begin using the identity properly. It’s important that you bear in mind the fundamental thinking behind our identity.
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Choosing a LogoThe way our brand is to be thought of, seen, felt and experienced. |
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Using Our LogosCorrect use of the Cleveland Clinic icon and name. |
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ColorsThe primary, secondary and supporting color palettes of Cleveland Clinic. |
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FontsThe primary and secondary font choices of Cleveland Clinic. |
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PhotosVisual imagery—specifically photography—that effectively conveys and supports the Cleveland Clinic brand promise. |
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InfographicsThe use of visual images and symbols to represent things, concepts or ideas. |
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Graphic ElementsGraphic elements, charts and maps. |
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Page LayoutsLayout specifications and examples of many common Cleveland Clinic brand communications. |
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File FormatsDetails and usage of various file formats. |