Fonts

Primary Font

News Gothic Bold

Fonts play an integral role in our identity system. The primary font News Gothic Bold is an easy-to-read sans serif font. We use it in our logo for the words “Cleveland Clinic” and for community hospital names and descriptors.

News Gothic BT

The primary font News Gothic BT is an easy-to-read sans serif font. Use it in headlines, subheads and primary messaging.

The examples to the left show the weights for the News Gothic BT font family. The smaller the font size, the heavier the weight

 

 

 

Secondary Font

Arnhem DTL

Our secondary font, Arnhem DTL, is an easy-to-read yet distinctive serif font. When used in body copy, it provides a well-rounded complement to News Gothic BT.

Use only News Gothic BT and Arnhem DTL fonts. They are available for both Macintosh and PC platforms.

 

 

 

Alternative Fonts 

If you don’t have News Gothic BT or Arnhem DTL, Arial and Times New Roman may be substituted. 

Minimum Type Sizes for Print

Serif 8.5/13 Arnhem (8.5 point)

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San Serif 9/13 News Gothic (9 point)

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Brand fonts must be purchased; they cannot be shared.


News Gothic and Arnhem both require the purchase of a single font license per computer. Cleveland Clinic does not have blanket ownership to distribute these fonts. If you believe you have a circumstance that requires you to have these fonts, please email onbrand@ccf.org and we will evaluate.
If you have a licensed version of these fonts on your computer, you are not permitted to share these fonts with anyone else in Cleveland Clinic or elsewhere.
If you are working with a vendor on a project for Cleveland Clinic, the vendor is required to purchase licenses for these fonts if they don’t own them already.

What is a font license?


Fonts are considered software since they are installed on our computers. When you purchase a license to use the font, you agree to the conditions determined by the seller. The conditions are outlined in the license.
Even though copyright laws differ in the US, UK and other countries, the font licenses are written to enable the software use regardless of location.

Are you making a website or app for Cleveland Clinic?


Do not use News Gothic or Arnhem on websites, apps or other digital experiences. These require special licensing and require ongoing subscriptions and maintenance. On Cleveland Clinic websites and apps, please use open-source fonts. Open-source fonts may be used free of charge by anyone anywhere for any purpose.
Recommended open-source fonts for Cleveland Clinic websites and apps:
 Headline – News Cycle Bold
 Sub-Headline – News Cycle regular
 Body – Source Sans Pro Regular
 Additional font #1 – Source Sans Pro Light
 Additional font #2 – Source Sans Pro Semi-Bold