Design Guidelines

  • Follow Cleveland Clinic brand design guidelines for logo usage, color palette, typefaces, imagery (see
  • Iconography, photography and medical illustration are permitted — avoid clip art and cartoons.

The following MUST BE PRESENT on every infographic:

  1. Cleveland Clinic logo (or Cleveland Clinic Children’s logo, when appropriate) must appear at very top or bottom of infographic. The most preferable location is upper left corner.
  2. Call to action to where it’s being posted.
  3. Copyright (© 2015 Cleveland Clinic)


What is Iconography?

Iconography is the use of visual images and symbols to represent things, concepts or ideas.


Design & Brand Review

All infographics should be submitted for review before posting.

To submit your infographic for a design and brand review please send a PDF to