Our brand is so much more than a logo or a tagline. It’s an entire collection of elements that represent everything about who we are and how we want people to see us. It’s a cohesive system that’s made up of many pieces and parts—and no matter how we express it, all of those parts must work together to support the message that Cleveland Clinic is clean, modern, capable, bright, caring, and always focused on the patient.
The Cleveland Clinic logo is a visual way to represent our hospital’s values, efforts, and mission. It’s important to use it consistently, so it becomes more recognizable and identifiable with our brand.
Our primary logo is a combination of two main elements: the name and the Cleveland Clinic icon. This logo can be used in all of your communications but only use the approved electronic artwork. Never alter, add, or redraw the logo in any way.
Making our point as clear as possible.
The primary Cleveland Clinic font, News Gothic, is a sans-serif
Our secondary font is Arnhem, a distinctive serif typeface. When
Our primary color palette—Cleveland Clinic White, Green, Blue, and Black—helps create a consistent visual image throughout our communication. These colors should dominate any materials you create, while colors from the secondary and supporting palettes can be used to add accents and audience-specific elements.
Use the colors shown here as a guide to balancing color in communications. The bigger the block of the color, the greater prominence it should have in our designs.
Photos showing patients, doctors, and healthcare professionals most directly communicates the care, commitment and expertise embodied by Cleveland Clinic. Creatively cropping these images also communicates a larger story through smaller details.