Our Brand

How we represent Cleveland Clinic in its truest form

Our brand is so much more than a logo or a tagline. It’s an entire collection of elements that represent everything about who we are and how we want people to see us. It’s a cohesive system that’s made up of many pieces and parts—and no matter how we express it, all of those parts must work together to support the message that Cleveland Clinic is clean, modern, capable, bright,
caring, and always focused on the patient.

See our Brand Guidelines